By establishing a creative strategy, you provide your graphic designer with a roadmap to create visuals that align with your brand’s strategic goals. You can then analyze the effectiveness of your creatives, refine and improve them, and develop new concepts for ads. With this approach, you can run creative tests for new angles and messaging to take your brand to greater success.
I was asked to use a flashlight for each of the seven creative strategies.
Combinations
Juxtaposition
Isolation
Metaphor or Simile
Change of Context or Environment
Physical Shape Similarity
Material Change, Swap, or Focus
Melanie DuBose 